What is the ALL IN Challenge?
The ALL IN Challenge aims to be the world’s largest digital fundraiser in history by raising tens of millions of dollars to feed those in need. Food insecurity is a mounting issue but never more important than during COVID-19 and the unprecedented shortage of food resources our nation is facing. Among those most in need: students who rely on currently closed schools for several of their meals each week; the newly unemployed who are facing uncertain circumstances; and a vulnerable elderly population sequestered in their homes without access to food.
The ALL IN Challenge was created and built by Fanatics founder and executive chairman Michael Rubin, along with Alan Tisch, Gary Vaynerchuk, with support from the entire Fanatics team, all on behalf of the All In Challenge Foundation. Rubin came up with the idea, and then immediately brought in one of his closest friends, entrepreneur Alan Tisch. Shortly thereafter, communications strategist Gary Vaynerchuk joined the team to help launch the movement. Through conversations with his friends in sports and entertainment, Michael knew there would be immediate interest in helping raise money for this important cause.
Through the newly created ALL IN Challenge, sponsored by the All In Challenge Foundation, the world’s preeminent sports, music and entertainment figures will donate their most prized possessions and be challenged to create once-in-a-lifetime experiences that will be both available for online auction and as giveaways. The All In Challenge Foundation and Fanatics sit at the unique crossroads of working with nearly every league, team and athlete in this country (as well as many internationally), while having many connections to entertainers and celebrities who are friends, but also sports fans. Together, the ALL IN Challenge will hopefully raise tens of millions of dollars to tackle this problem head-on.