The Swiss hotel chain Ibis Hotels is offering a free service to guests that want to take a break from social media while they are on vacation. Instead of spending their time worrying about getting the perfect shot and posting it to Instagram while on their vacation, the hotel can do it for them.
The hotel chain has teamed up with 10 well-known social media influencers to take over the posting duties for their guests saying in one of 17 hotels in Zurich and Geneva. They will post high-quality photos to the Instagram account of the guest and will even respond to comments.
Since 40% of travelers choose vacation destinations based on how “instagrammable” it is, Ibis Hotels thinks they have an edge over their competition with their new service.