The commercial shows a man unsuccessfully trying to kill himself in a Hyundai. Hyundai is learning the hard way that very few people, except possibly out-of-touch advertising executives trying desperately to create the next big viral video, get a belly laugh from seeing people acting out the very lowest points in life.

See the video:
http://autos.aol.com/article/hyundai-pulls-suicide-commercial-after-outcry/?ncid=wsc-dl-cards-image